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Spring Spotlight — Shining a light on HubSpot's 100+ latest updates

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Why Choose HubSpot?

HubSpot is a customer platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.

With HubSpot, customers come first, customization is simple, and teams are connected through HubSpot's Smart CRM.

Create a delightful customer experience with HubSpot.

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G2 Leader badge Spring 2024, Best results Spring 2024

HubSpot Is the #1 Customer Platform for Scaling Businesses

Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub

Access marketing, sales, customer service, content management, and operations software. HubSpot was made to meet your business needs without adding unnecessary complexity. 

  1. Cobbled Tech Solutions Don’t Work for Today’s Customer Journey

    Customer journeys are increasingly complex, and technology can help — or hinder — your ability to deliver a remarkably connected customer experience. When tech systems are cobbled together, they lead to:

    Silos between teams, making it harder to align
    A clunky user experience, making it harder to adopt 
    An inflexible tech stack, making it harder to adapt
    And unexpectedly high total cost of ownership without ROI

    Customer Journey: One linear path from Anonymous, to Prospect, to Customer to Promoters. A second curved line outlining the steps to get anonymous to become promoters from get website traffic, convert leads, connect quickly, educate prospects, gather customer feedback, deliver exceptional services, engage with promoters, increase up-sells & referrals.

     

HubSpot Is Crafted for Customer Experience

HubSpot offers a better solution that’s crafted, not cobbled. We built our customer platform in-house so our users can benefit from software that’s cohesive, customizable, connected, and easy to adopt at a lower total cost of ownership than cobbled-together solutions. With a single source of truth, your teams can form deeper relationships with customers throughout their journey. And when the customer is at the center of every business decision, company-wide alignment is a whole lot easier.

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When a CRM is easy to use companies are 2.1X as likely to see high company growth.

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Companies who consider their CRM customizable are 131% as likely to see strong customer satisfaction.

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Companies who have all their CRM tools on one platform see 2.7x higher return on investment (ROI) from their tech stack.

 

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Watch this video to see how HubSpot is crafted for customer experience

Deliver a Connected Customer Experience With HubSpot

Attract, engage, delight flywheel with growth in the middle, and stranger, prospects, customers, promoters along the outside.

A buyer's journey is a complex, winding path that ideally results in turning prospects into brand advocates. With the inbound methodology, companies can attract, engage, and delight audiences. Plus, they can create a connected community that helps fuel business growth, all on one customer platform. This provides a better ROI than a cobbled-together solution.

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Artificial intelligence is revolutionizing how business is done, and HubSpot is here to help. Harness the power of AI with our new HubSpot AI assistant (public beta) and ChatSpot (alpha) features, designed to streamline your day-to-day and help your business grow better.

Our AI assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blog posts, social posts, marketing emails, and more.

ChatSpot is a conversational CRM bot built for business professionals with unique insights based on real-time data — from competitive research to keyword rankings — all under one roof.

HubSpot’s contact record gives companies a unified view of the customer across teams. That means marketing, sales, service, content management, and operations teams all work off the same shared view of the customer.

Speed up team efficiency by combining efforts into one intuitive user experience.
Reduce total cost of ownership by taking a strategic approach to consolidation of customer record.

One contact record gives you the insights you need to better market, sell and serve your customers.

“With access to in-depth, reliable data for all our contacts, any team member can swiftly build upon the successes of others. Thanks to HubSpot, we have managed to break away from individual silos, creating a collaborative, open-range work environment where everyone works side by side." - Marcel Sanchez, VP of Marketing at Loom

 

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Expert guidance so you can maximize the benefits of HubSpot Smart CRM with:

24/7 Customer Support- Technical help whenever you need it. Get quick answers via phone or email, and get back to your customers.

Customer Success Team- Dedicated HubSpot experts for your team.

Tailored Onboarding- Move from legacy software with minimal business disruption.

Solutions Partners- Thousands of partners services for any business need.

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mobile-app-hubspot

All the power of HubSpot, everywhere. Because growing a business doesn't just happen at your desk.

Powerful sales communication — Use your HubSpot numbers and available minutes, mask your number, and record calls.

Deliver remarkable customer experiences — Keep on top of support tickets, from anywhere.

Stay on top of social round-the-clock — Create, schedule, and view posts on Facebook, Instagram, LinkedIn, and Twitter. 

Stay up to date — Get notified when a contact books a meeting or someone @mentions you.

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  1. The HubSpot CRM platform connects Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub all on one platform, with connected applications, connected community, and a connected ecosystem.

    Powerful Alone, Better Together

    You need a customer platform that’s inclusive of every part of your business. 

    Our approach to product development takes the critical elements of customer experience management — content, messaging, automation, data, and reporting — and brings them into a single customer platform that’s built to grow with your company. 

    Each HubSpot product is powerful on its own, but the real magic happens when you use them together.

    See how the IEX Group used HubSpot's Smart CRM to drive significant productivity and revenue growth after migrating their tech stack to HubSpot.

    Better connected, better value.

115%
Marketing Hub customers see 115% more leads after just 6 months. (source)
78%
Sales Hub customers see 78% increase in deal close rate after only 6 months. (source)
154%
Marketing + Sales Hub customers create 154% more deals than customers with Sales Hub only. (source)
86%
86% of Service Hub customers experience time savings. (source)

HubSpot's Smart CRM helps you grow better.

HubSpot’s Smart CRM connects all of our Hubs with a singular AI-powered system of record. Our Smart CRM unifies, enriches, and de-duplicates customer data across traditionally disparate data sources.

Learn more about HubSpot's Smart CRM

Want to see HubSpot's Smart CRM in action? Check out how Ving increased its average yearly revenue by 96% using HubSpot's Smart CRM.

Unify your marketing, sales, and service databases with tools like contact management, company records, and forms. Share context between teams with tools like contact activity, contact and company insights, and documents. Organize and track customer communications with tools like a reporting dashboard, live chat, deals, a conversations inbox, conversational bots, ticketing, team email, and tasks.

 

Marketing+

A complete solution that unites the power of content marketing with world-class lead generation and marketing automation tools. Includes both:

- Marketing Hub
- Content Hub

Learn more about Marketing+

Want to see Marketing+ in action? Check out how Lendio closed 58% more deals with Marketing Hub automation.

Create content with content remix (beta) landing pages, podcasts (beta), AI blog, dynamic personalization, AI assistants (beta), brand voice (beta), website builder, and AI image generation. Manage content with content embed, multisites, SEO, gated content and custom portals, video management, A/B testing, content permissions and approvals, multilanguage management, and premium hosting. Generate leads with live chat and bots, ads, SMS, forms, email, CTAs, and social tools. Automate marketing with contact management, omni-channel marketing automation, custom objects, segmentation tools, business units (add-on), lead scoring, campaign management, Salesforce integration, and ABM tools. Optimize your investments with campaign reporting, A/B testing, attribution reporting, website traffic analytics, and customer journey analytics.

 

Sales Hub

Easy and powerful sales software that connects without complexity, drives productivity with easy-to-adopt tools, and supports growing sales orgs. With Sales Hub you can prospect smarter, accelerate revenue growth, and scale insightfully.

Learn more about Sales Hub

Want to see Sales Hub in action? Check out how M Square Media booked 75% more meetings with prospective customers using Sales Hub.

Prospect smarter with calling, live chat, prospecting workplace, email sequences, task automation, email tracking and notifications, Gmail and Outlook integration, email templates and snippets, and predictive lead scoring. Accelerate revenue growth with pipeline management, deal automation, sales playbooks, meeting scheduling, customizable quotes and CPQ, and deal and company scoring. Scale insightfully with forecasting and goals, reporting and analytics, rep productivity performance, recurring revenue tracking conversational intelligence and coaching playlists.

 

Service Hub

Service Hub provides tools you need to delight and retain customers for life, while strengthening the success of your front office.

Learn more about Service Hub

Want to see Service Hub in action? Check out how HubSpot’s customer support team used HubSpot to save $2.3M in annual headcount and increased productivity 1.6x.

Deepen customer relationships with customer portal, calling, knowledge base, live chat, omnichannel messaging, and customer health scores. Drive team efficiency with ticketing, help desk, AI content assistant (beta) service analytics, ticket and task automation, mobile inbox, and SLAs. Connect service to the front office with shared inbox, playbooks, customer feedback surveys, custom surveys, conversation intelligence, and custom reporting.

 

Operations Hub

Connect your apps; sync, clean, and curate customer data; and automate every process for a friction-free business — and customer experience.

Learn more about Operations Hub

Want to see Operations Hub in action? Check out how Eastridge saved hours of work using Operations Hub.

Sync and clean customer data with tools like data deduplication, data sync, sync health, data model overview, data deduplication, property validations, data quality tools, and over 1,000 integrations. Automate every process with tools like programmable automation, webhooks, and schedule triggers. Customize to reflect your business with tools like datasets, Snowflake data share, and advanced data calculations.

 

Save time and money with Commerce Hub.

An easy-to-use B2B commerce suite with HubSpot’s customer platform. With Commerce Hub, you can streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time.

Learn more about Commerce Hub

Want to see Commerce Hub in action? Instrumental Group created a seamless, scalable billing process with Commerce Hub saving 155 hours on payment processing administration in a year.

Get paid faster with invoices, payment links, and quotes. Increase revenue with subscriptions, B2B checkout, and flexible payment processing. Save time with custom billing automation, revenue reporting, and Quickbooks integration.

 

Want to see your own ROI with HubSpot?

The HubSpot Annual ROI Report shows that after 1 year, customers

  • Acquire

    129%

    more leads

  • Close

    36%

    more deals

  • Have a

    37%

    improvement in ticket closure rates

    Check out the HubSpot Annual ROI Report or calculate the ROI your business could have with HubSpot.

    Calculate your ROI Read ROI report
    1. Logos of major companies that are HubSpot customers

      205,000+

      customers in over 135 countries are growing their businesses with HubSpot

    Start Growing with HubSpot Today

    Find out how HubSpot can help you achieve your company goals and create a delightful customer experience.

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    1. The stats included on this page are based on aggregated data from many thousands of HubSpot customers globally. They are provided for information purposes only. Please keep in mind that results for individual businesses, including your own as well as HubSpot’s, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.